The Leukemia & Lymphoma Society (LLS) announced a partnership with Gap Inc. through its Give & Get program, to raise funds for LLS's blood cancer research, patient education and support initiatives. LLS is one of six nonprofit organizations that Gap Inc. will partner with during the upcoming Give & Get promotion. For three days in March, Gap Inc. will provide its employees and a group of select customers with a 30 percent discount. Gap Inc. will donate 5 percent of the total Give & Get sales to the six nonprofits, with customers and employees deciding which nonprofit they would like to support. The discount can be shared with friends and family so that their purchases during the promotion will support the selected nonprofit organization. With the economy being in its poor state it helps Gap customers fulfill their shopping needs at a more affordable price, while helping others. This gives customers a chance to get involved and save at the same time. More companies should take on roles such as this because it helps build sales while helping with a good cause.
http://www.gap.com/
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